Journal of Public Relations Research Middle East
Scientific Refereed & Open Access Journal
ICR IF 2021/2022=1.569 , Arcif IF 2023 = 2.7558 Q1, IF of the Supreme Council of Universities = 7
ISSN Online: (2314-873X) ISSN Print: (2314-8721)

For the Third year, JPRRME the first in the ARCIF Impact Factor

A cooperation protocol between EPRA & MTI University

A Cooperation Protocol between Al-Arabiya P.R & Al-Khwarizmi International

A Special Issue on Media and Public Relations in the Age of Artificial Intelligence

A special issue on the media and the Corona pandemic ... credibility or crises and rumors

Welcome

In your Journal of Public Relations Research Middle East..

This scientific enrichment which we founded for all academics, researchers and those who are interested in the science of Public Relations and communication sciences and media in our Middle East and various countries around the world .. Where we have the future vision and the strong will to contribute to leave a strong scientific print on the map of the regional and the global scientific research..

We are always proud of our uniqueness in establishing the first Public Relations academic refereed journal in in the Arab world and the Middle East .. and always where science and art and experience are available, be sure that you will always find the Egyptian public Relations Association in the lead .. Public Relations for all .. Welcome for all,,

 Founder & Chairman  

( Hatem Mohamed Atef (Ph.D   

  chairman@epra.org.eg


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Current Issue : Vol.14,Sixty-second Issue(April/ June 2026)
Media Elite Attitudes toward Artificial Intelligence–Generated Videos on Social Media Platforms: A Comparative Survey Study of Academics and Practitioners , Vol.14 , Sixty-second Issue , April/ June 2026 , Pages:7
DOI:



Authors:
Associate Prof. Dr. *Mohamed Ahmed Hashem Imam Alsharief-Associate Professor of Radio & Television,Mass Communication & Media Department,Faculty of Arts,King Faisel University

X Platform Users’ Attitudes toward Rebranding and its Relationship to Perceived Brand Equity , Vol.14 , Sixty-second Issue , April/ June 2026 , Pages:8-9
DOI:



Authors:
Associate Prof. Dr. * Eman Taher Sayed Abbas-Assistant Professor of Public Relations & Advertising,Public Relations & Advertising Department,Faculty of Mass Communication,Cairo University

The Impact of Social Media Use on Emirati Youth's Awareness of the Concept of Sustainable Media: A Field Study on a Sample of Students from the College of Media at Liwa University Abstract: , Vol.14 , Sixty-second Issue , April/ June 2026 , Pages:10
DOI:



Authors:
Dr. Heba Ahmed Eldib-Assistant Professor of Media & Public Relations,Public Relations & Advertising Department,Faculty of Mass Communication & Public Relations,Liwa University - Abu Dhabi
Ayesha Lahi Zayed ALSaadi-Student at Digital Media specialty,Public Relations & Advertising Department,Faculty of Mass Communication & Public Relations,Liwa University - Abu Dhabi
Mafrag Ali Ghazal-Student at the College of Media and Public Relations,Public Relations & Advertising Department,Faculty of Mass Communication & Public Relations,Liwa University - Abu Dhabi
Hamad Ahmed AlHammadi-,Public Relations & Advertising Department,Faculty of Mass Communication & Public Relations,Liwa University - Abu Dhabi
Maryam Hilal Rashid Almheiri-Student at Digital Media specialty,Digital Media Department,Faculty of Mass Communication & Public Relations,Liwa University - Abu Dhabi

Digital Government Communication Strategies for Saudi Arabia's Vision 2030 through Social Media Platforms: An Analytical Study , Vol.14 , Sixty-second Issue , April/ June 2026 , Pages:11-12
DOI:



Authors:
Mohammed Mughaddi Jaber Alsulami-PhD researcher,Public Relations & Advertising Department,Faculty of Mass Communication,Cairo University

The Use of Digital Campaigns in Raising Awareness of the Sustainable Development Goals in Yemen , Vol.14 , Sixty-second Issue , April/ June 2026 , Pages:13-14
DOI:



Authors:
Rahmah Ali Hamoud Hugaira-PhD researcher ,Radio & Television Department,Faculty of Mass Communication,Cairo University

The “Made in Saudi Arabia” Logo as a Country-of-Origin Cue and its Effect on Perceived Brand Image and Purchase Intentions , Vol.14 , Sixty-second Issue , April/ June 2026 , Pages:15-16
DOI:



Authors:
Atheer Ahmed Al-Shaikhi-PhD researcher ,Public Relations & Advertising Department,Faculty of Mass Communication & Media,King Abdulaziz University

The Ethics of Communication Discourse of the Egyptian Ministry of Health via Facebook during the COVID-19 Pandemic: An Analytical Study in the Light of Responsible Defense Theory , Vol.14 , Sixty-second Issue , April/ June 2026 , Pages:17-18
DOI:



Authors:
Ahmed Khairy Asran-PhD researcher ,Public Relations & Advertising Department,Faculty of Mass Communication,Cairo University


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