Journal of Public Relations Research Middle East
Scientific Refereed & Open Access Journal
ICR IF 2021/2022=1.569 , Arcif IF 2023 = 2.7558 Q1, IF of the Supreme Council of Universities = 7
ISSN Online: (2314-873X) ISSN Print: (2314-8721)

For the Third year, JPRRME the first in the ARCIF Impact Factor

A cooperation protocol between EPRA & MTI University

A Cooperation Protocol between Al-Arabiya P.R & Al-Khwarizmi International

A Special Issue on Media and Public Relations in the Age of Artificial Intelligence

A special issue on the media and the Corona pandemic ... credibility or crises and rumors

Welcome

In your Journal of Public Relations Research Middle East..

This scientific enrichment which we founded for all academics, researchers and those who are interested in the science of Public Relations and communication sciences and media in our Middle East and various countries around the world .. Where we have the future vision and the strong will to contribute to leave a strong scientific print on the map of the regional and the global scientific research..

We are always proud of our uniqueness in establishing the first Public Relations academic refereed journal in in the Arab world and the Middle East .. and always where science and art and experience are available, be sure that you will always find the Egyptian public Relations Association in the lead .. Public Relations for all .. Welcome for all,,

 Founder & Chairman  

( Hatem Mohamed Atef (Ph.D   

  chairman@epra.org.eg


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Special Issue : Vol.13,Special Issue (Fifty-Ninth) - Liwa University Conference 2025 on: (New Horizons in Digital Content Creation and Data Analysis)(10October 2025 )


Trends in Artificial Intelligence for Digital Media: A Literature Review of Future Perspectives in Business and Management , Vol.13 , Special Issue (Fifty-Ninth) - Liwa University Conference 2025 on: (New Horizons in Digital Content Creation and Data Analysis) , 10October 2025 , Pages:7-31
DOI:

Authors:
Dr. Adnan Khalid Jawabri-Assistant Professor ,,College of Business,Liwa University - Al Ain
Dr. Hany Selim-Assistant Professor ,,College of Business,Liwa University - Al Ain



AI in Media Careers: Ethical and Legal Challenges and Strategies for Adaptation , Vol.13 , Special Issue (Fifty-Ninth) - Liwa University Conference 2025 on: (New Horizons in Digital Content Creation and Data Analysis) , 10October 2025 , Pages:31-48
DOI:

Authors:
Dr. Rafif Faisal-Assistant Professor of Public Relations & Advertising,Digital Media Department,Faculty of Media & Public Relations , Liwa College



The Role of Hypertext in Enhancing News Comprehension: An Analytical Study of Digital News on Arab Television Channels' Websites Regarding the Iranian Israeli War , Vol.13 , Special Issue (Fifty-Ninth) - Liwa University Conference 2025 on: (New Horizons in Digital Content Creation and Data Analysis) , 10October 2025 , Pages:49-74
DOI:

Authors:
Dr. Mohamed Rashad Ahmed-Assistant Professor & Head of Advertising and Digital Media Dep.,Advertising and Digital Media Department,College of Media and PR,Liwa University - Abu Dhabi



Technologies Used to Enrich Digital Images and their Role in Enhancing Consumer’s Trust in Digital Marketing System and Influencing Purchasing Behavior , Vol.13 , Special Issue (Fifty-Ninth) - Liwa University Conference 2025 on: (New Horizons in Digital Content Creation and Data Analysis) , 10October 2025 , Pages:75
DOI:

Authors:
Associate Prof. Dr. Ahmed ElSaid Abdelkader Sakr -Associate Professor of Public Relations & Advertising,,Faculty of Mass Communication & Public Relations,Liwa University - Abu Dhabi



The Impact of Employing Smart Training Environments Based on Big Data on Developing Digital Media Skills: A Survey Study of a Sample of Media Professors at Arab Universities , Vol.13 , Special Issue (Fifty-Ninth) - Liwa University Conference 2025 on: (New Horizons in Digital Content Creation and Data Analysis) , 10October 2025 , Pages:76
DOI:

Authors:
Associate Prof. Dr. Shama Mustafa Mohamed Salih Abu Sham-Associate Professor of Journalism and Publishing,Digital Media Department,Faculty of Mass Communication & Public Relations,Liwa University - Abu Dhabi
Dr. Abdelrhman Gafar Abdelrhman Abdalla-Assistant Professor and Director of the Media Production and Training Center,Radio & Television Department,College of Da'wah and Mass Communication,University of the Holy Quran and Islamic Sciences



0 , Vol.13 , Special Issue (Fifty-Ninth) - Liwa University Conference 2025 on: (New Horizons in Digital Content Creation and Data Analysis) , 10October 2025 , Pages:0-0
DOI:

Authors:
Prof. Dr. Abdulmalek Aldanani-Professor of Mass communication,Public Relations & Advertising Department,Liwa College - Abu Dhabi ,



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