Egypt image as reflected by official government accounts on social media
, Vol.8
, Thirtieth Issue
PP:67
Authors:
Associate Prof. Dr. Gehan S. Yahya-Associate Prof. of Radio & Television,Radio & Television Department,Mass Communication Faculty in 6 October Uni. - College of Islamic & Arabic Studies for Girls,Al-Azhar University- 6th October University- Arab Academy for Science, Technology and Maritime Transport
Abstract:
The aim of the study is to identify image of Egypt in the official government accounts on social networking sites, and this study belongs to descriptive studies, and the study depends on the survey method, three months of the official Egyptian accounts were analyzed. The study sample starts with the analysis period from 1/1 / 2020 AD and ends on 3/31/2020. The number of analyzed publications is (1203) published on social media. The content analysis form was used as a basic tool for collecting information.
The most important results were the following:
- The "Cabinet" was represented by the different ministers at the forefront of the active forces used in presenting Egypt image with official accounts on Instagram, with a percentage of (56%), and "international institutions" came second, with a percentage of (24.6%). After that, the president of the Republic came third with (12.5%), and the “Prime Minister” came in fourth with a percentage of (5.2%). Fifth came the “Armed Forces” with a percentage of (1.7%).
- The use of "political justifications" in the forefront of persuasive methods to present Egypt image with official government accounts on Twitter, with a percentage of (63.9%), and in second place came "economic justifications" with a rate of (22.6%), then "Official data and reports" in the third place with a percentage of (8.3%)," "reliance on statistics" in the fourth and last place with a rate of (5.2%).
- The feature "internally stable" came in the forefront of the positive features of Egypt image presented by official government accounts on Twitter with a percentage of (53.5%), and in the second one came the feature "step towards economic reform", with a rate of (23.7%), and in the third place the feature of "obtaining global respect" came in (15.5%), then the feature "respects the rights of women" ranked fourth and last with a rate of (7.3%).
Key Words:
Egypt image, official government accounts, social media.
Research Language:
Arabic
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