OA Oct 2023 Strategic Digital Content Marketing: An Applied Study from the PESO Model Perspective home.read_more
OA Oct 2023 The Role of Social Media Innovation Strategies in Supporting Small Businesses During COVID-19: A Case Study home.read_more
OA Oct 2023 The Role of Arab and Digital Security Media in Raising Public Awareness of Cryptocurrency Crimes in the Arab World home.read_more
OA Oct 2023 The Role of Artificial Intelligence Applications in Influencing Purchase Decisions: A Field Study on Online Shoppers home.read_more
OA Sep 2023 Ramadan 2023 TV Advertisements and Their Impact on Egyptian Cultural Identity: A Field Study home.read_more
OA Sep 2023 Humanization Techniques in Ramadan TV Commercials: An Evaluative Qualitative Study home.read_more
OA Sep 2023 Saudi Public Attitudes Toward Government Communication Platforms: A Case Study of “Balady” Platform home.read_more
OA Sep 2023 Turkish Intervention in Libya as Reflected in Saudi Press Discourse: A Content Analysis of Opinion Articles in Asharq Al-Awsat home.read_more
OA Sep 2023 Arab Elites’ Attitudes Toward the Role of Websites in Raising Public Awareness of Climate Change home.read_more