Augmented Reality Advertising on Social Media and Its Role in Building Brand Awareness Among Saudi Consumers: YouTube as a Model

Associate Prof. Dr. Azza galal Hussein - Umm Al-Qura University - College of Social Sciences - Mass Communication Department، Egypt
Ghada Khalid Allahyani - Umm Al-Qura University - Faculty of Social Sciences - Mass Communication Department، KSA
Dec 2022 Pages: 173 – 224

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