Companies’ Use of FOMO Strategy on Social Media to Promote Products: A Comparative Study of Egyptian and Multinational Ceramic Companies

Dr. Sara Abdel Fattah El Sayed - Al-Azhar University - Faculty of Mass Communication - Girls - Public Relations & Advertising Department، Egypt
Hiam Saad Abu Al-Fotoh Talkhan - Al-Azhar University - Faculty of Mass Communication - Girls - Public Relations & Advertising Department، Egypt
Dec 2024 Pages: 9 – 44

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