Welcome

Welcome to the Middle East Public Relations Research Journal.

This scientific initiative was established since 2013 for academics, researchers, and those interested in public relations, communication, and media sciences throughout the Middle East and worldwide.

We strive to contribute a meaningful academic impact on regional and global scientific research and take pride in establishing the first peer-reviewed scientific journal specialized in public relations in the Arab world and the Middle East.

Founder

Dr. Hatem Mohamed Atef

chairman@epra.org.eg

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Special Issue
."Special Issue No. 64, October 10, 2026, on: "The Use of Artificial Intelligence in Media Research (October 2026)

The Role of Artificial Intelligence Applications in Enhancing Corporate Communication: An Analytical Insight , Volume 14 , ."Special Issue No. 64, October 10, 2026, on: "The Use of Artificial Intelligence in Media Research , November / November 2026 , Pages 9 – 30 .

Digital Object Identifier (DOI):
Authors:
Prof. Dr. Abdulmalek Aldanani - Liwa College - Abu Dhabi - Public Relations & Advertising Department
Muna Eidhi Kamil Al-Jabri - Liwa University
40 18 3 0 0

Determinants of Physicians' Adoption of AI in the Diagnosis and Treatment of Dermatological and Aesthetic Diseases: A Theoretical Analytical Study in Light of the UTAUT Model , Volume 14 , ."Special Issue No. 64, October 10, 2026, on: "The Use of Artificial Intelligence in Media Research , November / November 2026 , Pages 31 – 58 .

Digital Object Identifier (DOI):
Authors:
Prof. Dr. Tahseen Mansour Rashid Mansour - University of Jordan - Faculty of Arts - Department of Journalism, Media and Digital Communication
Dr. Wesam Tahseen Mansour - University of Technology Malaysia
47 13 3 0 0

A Hybrid Intelligence Interaction Competence Scale for Media Content Production: An Empirical Study , Volume 14 , ."Special Issue No. 64, October 10, 2026, on: "The Use of Artificial Intelligence in Media Research , November / November 2026 , Pages 55 – 112 .

Digital Object Identifier (DOI):
Authors:
Associate Prof. Dr. Ahmed Hassan El-Saman - Badr University in Cairo - School of Humanities and Social Sciences - Mass Communication Department
45 13 3 0 0

Impact of AI on Public Relations Strategies and their Communication Effectiveness: Smart Interaction instead of Human Communication , Volume 14 , ."Special Issue No. 64, October 10, 2026, on: "The Use of Artificial Intelligence in Media Research , November / November 2026 , Pages 113 – 166 .

Digital Object Identifier (DOI):
Authors:
Dr. Mervat El-Sayed Ahmed Soliman - Tanta University, Faculty of Arts, Department of Media
40 10 3 0 0

Audience Attitudes toward the Future of International Journalism in the Age of Artificial Intelligence: A Survey Study , Volume 14 , ."Special Issue No. 64, October 10, 2026, on: "The Use of Artificial Intelligence in Media Research , November / November 2026 , Pages 155 – 212 .

Digital Object Identifier (DOI):
Authors:
Abeer Faysal Al-Ghamdi - King Saud University
47 14 3 0 0
."Special Issue No. 64, October 10, 2026, on: "The Use of Artificial Intelligence in Media Research  ·  Articles Full Issue

Current Issue

Sixty-Thirty Issue (September 2026)

Digital Public Relations Strategies in Managing Public Image During International Conflicts: An Analytical Study of the American-Israeli War Against Iran , Volume 14 , Sixty-Thirty Issue , July / September 2026 , Pages 9 – 38 .

Digital Object Identifier (DOI):
Authors:
Prof. Mubarak W. Al-Hazmi - King Abdulaziz University - Faculty of Communication & Media - Public Relations & Advertising Department
88 47 6 0 0

The Mental Image of the City of Ajloun in Light of Digital Media and Kevin Lynch Model: An Interdisciplinary Analytical Theoretical Review , Volume 14 , Sixty-Thirty Issue , July / September 2026 , Pages 39 – 58 .

Digital Object Identifier (DOI):
Authors:
Prof. Tahseen Mansour Rashid Mansour - University of Jordan - Faculty of Arts - Department of Journalism, Media and Digital Communication
Dr. Naveen Saeed Halalsheh - University of Jordan
82 58 5 0 0

International Students’ Use of Al-Azhar Electronic Portal and the Gratifications Achieved: A Field Study , Volume 14 , Sixty-Thirty Issue , July / September 2026 , Pages 59 – 120 .

Digital Object Identifier (DOI):
Authors:
Dr. Sally Ahmed Ramadan Al-Shami - Al-Azhar University - Public Relations & Advertising Department
Dr. Jihad Abdel Moneim Mohamed Suleiman - Al-Azhar University - Press & Publishing Dep.
79 42 5 0 0

Measuring the Direct Impact of Public Awareness Public Relations Campaigns on Facebook: A Field Study Evaluating Women’s Awareness and Attitudes Towards Participation in Public Policies and Decision-Making , Volume 14 , Sixty-Thirty Issue , July / September 2026 , Pages 153 – 190 .

Digital Object Identifier (DOI):
Authors:
Dr. Sally Saad Gouda Ibrahim - Al Jazeera Academy - Elgazeera Institute for Media and Mass Communication - department of public relations and publicity
78 44 4 0 0

Perception of the Visual Identity of Banks Operating in Egypt: A Comparative Study Between Customers and Non-Customers , Volume 14 , Sixty-Thirty Issue , July / September 2026 , Pages 191 – 240 .

Digital Object Identifier (DOI):
Authors:
Shaimaa Mohamed Abdel Meguid El-Ashmawy - Modern University for Technology & Information (MTI) - Marketing Communications dept.
70 39 3 0 0
Sixty-Thirty Issue  ·  Articles Full Issue

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Academic Articles

أ.د. عبد الملك ردمان الدناني
أ.د. عبد الملك ردمان الدناني

واقع العلاقات العامة بين التطور التقني والممارسات المهنية

إن نشأة وتطور مفهوم ومجال نشاط العلاقات العامة في بدايات القرن الماضي تعاظم بشكل واسع، إلى المستوى الذي جعل الدول الغربية تدرك أهميتها في مختلف القطاعات والمجالات التعليمية والاقتصادية والسياسية والاجتماعية وغيرها من المجالات، ودفعهم ذلك إلى الاستثمار فيها لتحقيق أهدافهم الإنمائية والتجارية والاجتماعية وحتى الفكرية. ومع مرور الزمن وتطور التقنيات ازدادت الحاجة إلى العلاقات العامة كفلسفة اجتماعية تنطوي في جوهرها على الاعتراف بقيمة الفرد وأهميته في ارتباطه بمن حوله وما حوله تأثيرًا وتأثرًا. لذلك تهتم منظمات الأعمال – الهادفة وغير الهادفة للربح - في الدول المتقدمة بالعلاقات العامة بعّدها وظيفةً اتصالية وإدارية تخدم المنظمة في العديد من المجالات، لا سيما صورتها في أذهان جماهيرها بحكم أنها عاملًا مؤثرًا في استمرارية المنظمة وقدرتها التنافسية على المستوى الوطني والعالمي.

أستاذ العلاقات العامة بكلية الإعلام والعلاقات العامة - جامعة ليوا
23 October 2026
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