Journal of Public Relations Research Middle East
Scientific Refereed & Open Access Journal
ICR IF 2021/2022=1.569 , Arcif IF 2023 = 2.7558 Q1, IF of the Supreme Council of Universities = 7
ISSN Online: (2314-873X) ISSN Print: (2314-8721)

For the Third year, JPRRME the first in the ARCIF Impact Factor

A cooperation protocol between EPRA & MTI University

A Cooperation Protocol between Al-Arabiya P.R & Al-Khwarizmi International

A Special Issue on Media and Public Relations in the Age of Artificial Intelligence

A special issue on the media and the Corona pandemic ... credibility or crises and rumors

Welcome

In your Journal of Public Relations Research Middle East..

This scientific enrichment which we founded for all academics, researchers and those who are interested in the science of Public Relations and communication sciences and media in our Middle East and various countries around the world .. Where we have the future vision and the strong will to contribute to leave a strong scientific print on the map of the regional and the global scientific research..

We are always proud of our uniqueness in establishing the first Public Relations academic refereed journal in in the Arab world and the Middle East .. and always where science and art and experience are available, be sure that you will always find the Egyptian public Relations Association in the lead .. Public Relations for all .. Welcome for all,,

 Founder & Chairman  

( Hatem Mohamed Atef (Ph.D   

  chairman@epra.org.eg


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Current Issue : Vol.13,Fifty-seventh Issue(April/ June 2025)
The Impact of Artificial Intelligence on the Effectiveness of Marketing Communication: A Survey Study on a Sample of Saudi Youth , Vol.13 , Fifty-seventh Issue , April/ June 2025 , Pages:7
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Authors:
Prof. Dr. Mubarak W. Al-Hazmi-Professor of Public Relations,Public Relations & Advertising Department,Faculty of Communication & Media,King Abdulaziz University

The Role of National Events and Activities in Strengthening Emirati National Identity: An Inductive Analytical Study of Values and National Development , Vol.13 , Fifty-seventh Issue , April/ June 2025 , Pages:8
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Authors:
Dr. Mohammed Fathi Ramadhan-Assistant Professor and Head of the Department of General and Basic Education,General Education Dep.,,Liwa University - Abu Dhabi
Dr. Inas Issa Mohammed-Assistant Professor,Department of General and Basic Education,,Liwa University - Abu Dhabi
Associate Prof. Dr. Maeen Saleh Yahya Al-Maitamy-Associate Professor of Media ,Digital Media Department,Faculty of Mass Communication,Liwa University - Abu Dhabi

Evaluation the Websites of Multinational Companies within the Framework of Corporate Diplomacy , Vol.13 , Fifty-seventh Issue , April/ June 2025 , Pages:9
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Authors:
Dr. Eman Taher Sayed Abbas-Assistant Professor of Public Relations & Advertising,Public Relations & Advertising Department,Faculty of Mass Communication,Cairo University
Associate Prof. Dr. Amal Fawzy Montasser-Associate Professor of Public Relations & Advertising,Public Relations & Advertising Department,Faculty of Mass Communication,Cairo University

Egyptian Women's Awareness of Greenwashing Practices in Marketing and its Relationship to Brand Trust , Vol.13 , Fifty-seventh Issue , April/ June 2025 , Pages:10
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Authors:
Associate Prof. Dr. *Marwa El-Saeed El-Sayed Hamed-Associate Professor of Public Relations & Advertising,Public Relations & Advertising Department,Faculty of Arts,Mansoura University

Employing Infographics in Websites in Enhancing Visual Identity: An Analytical Study of a Sample of Saudi Ministries , Vol.13 , Fifty-seventh Issue , April/ June 2025 , Pages:11-12
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Authors:
Dr. Saad bin Nasser Al-Huwaidi-Assistant Professor of Graphic Design (part-time),Graphics and Multimedia Department,Faculty of Mass Communication,Imam Muhammad Bin Saud Islamic University

Utilizing Personal Branding Strategies on Instagram Pages of Egyptian Film Festivals to Manage their Digital Identity: A Qualitative study , Vol.13 , Fifty-seventh Issue , April/ June 2025 , Pages:13
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Authors:
Dr. Menna Mohamed Abdelhamid Hasan-Assistant Professor,Marketing Communications Dep.,Faculty of Mass Communication,Ain Shams University

Ethical and Legal Considerations for Artificial Intelligence Applications in Health Public Relations: Applied on a Sample of Health Institutions in the UAE , Vol.13 , Fifty-seventh Issue , April/ June 2025 , Pages:14
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Authors:
Dr. Yasir Yousif Aboalgasim-Assistant professor & Head, Advertising and Digital Media Department,Advertising and Digital Media Department,Faculty of Mass Communication & Public Relations,Liwa University - Abu Dhabi
Dr. Ibnaouf Hassan Ahmed *-Assistant Professor of Public Relations & Advertising,Public Relations & Advertising Department,Faculty of Media & Public Relations,Liwa University - Abu Dhabi

Audience Interaction with the Los Angeles Fires on the CNN Arabic and BBC News Arabic Facebook Pages and their Attitudes towards them: An Analytics Study , Vol.13 , Fifty-seventh Issue , April/ June 2025 , Pages:15
DOI:



Authors:
Dr. Doaa Hatem Mohammad Adam-Assistant Professor of Press,Press & Publicity Department,Faculty of Mass Communication for Girls in Cairo,Al-Azhar University


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