Journal of Public Relations Research Middle East
Scientific Refereed & Open Access Journal
ICR IF 2021/2022=1.569 , Arcif IF 2023 = 2.7558 Q1, IF of the Supreme Council of Universities = 7
ISSN Online: (2314-873X) ISSN Print: (2314-8721)
| Vol.13
Audience Interaction with the Los Angeles Fires on the CNN Arabic and BBC News Arabic Facebook Pages and their Attitudes towards them: An Analytics Study , Vol.13 , Fifty-seventh Issue





PP:15
Authors:
Dr. Doaa Hatem Mohammad Adam-Assistant Professor of Press,Press & Publicity Department,Faculty of Mass Communication for Girls in Cairo,Al-Azhar University

Abstract:
This study analyzed audience interaction with posts related to the Los Angeles fires on the Arabic CNN and BBC News Arabic Facebook pages, focusing on the different forms of interaction (likes, comments, shares) and the trends in these forms. The main findings of the study were as follows:
1- Emojis led the other forms of interaction, accounting for 97% of the total interactions with the posts in the study sample, followed by comments interaction at 2.4%.
2- Negative comments dominated the posts related to the Los Angeles fires on the study pages, accounting for 86.5% of the comment trends on both pages, with a noticeable increase in this trend on each page individually.
3- The researcher also noted that both pages – the study sample – blocked many comments on the posts related to the Los Angeles fires, especially at the beginning of their coverage of the disaster.

Key Words:
Los Angeles Fires, Gaza war, Audience Interaction.

Research Language:
Arabic
Awards
Partenrs
Journal Issues
Top