The Mukbang Phenomenon on Social Media and Its Impact on Food Consumption Culture in Egypt: A Netnographic Analysis

Dr. Menna Allah Kamal Moussa Diab - Beni Suef University - Faculty of Mass Communication - Radio & Television Department، Egypt
Dec 2022 Pages: 251 – 312

Send Article

Related Articles

Factors Affecting Public Relations Practitioners’ Acceptance and Use of Digital Applications in Light of UTAUT Factors Affecting Consumer Attitudes Toward Podcast Advertising and Their Behavioral Responses: A Study on Millennials in Egypt Adoption of Social Media by Public Relations Practitioners in Saudi Government Organizations: A Field Study Based on UTAUT