Role of Public Relations Research in Developing Institutional Performance: A Field Study in Makkah Private Sector

Prof. Dr. Azza Mostafa Elkahkey - Umm Al-Qura University - College of Social Sciences - Mass Communication Department، Egypt
Lamees Sameer Damanhoori - Umm Al-Qura University - College of Social Sciences - Mass Communication Department، KSA
Dec 2019 Pages: 35 – 76

Send Article

Related Articles

Global Indexing on International Digital Information Platforms Factors Affecting Public Relations Practitioners’ Acceptance and Use of Digital Applications in Light of UTAUT Adoption of Social Media by Public Relations Practitioners in Saudi Government Organizations: A Field Study Based on UTAUT